LINDSEY NOELLE BONTE
Marketer
CONTENT MARKETING
Includes marketing plans through class work and internships as well as
marketing and advertising media.
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MARKETING DECKS
McConn Coffee Company is a coffee shop located at Indiana Wesleyan University. The shop employs IWU business students and a supervising manager to provide the greater IWU area campus with a relaxing atmosphere to study, catch-up, or work between classes while enjoying premium coffee. As the marketing manager, I oversee merchandising, social media posts, website management, design, signage, and other promotional efforts.
LAKESIDE CHAUTAUQUA 2022 EVENTS SLIDES
Lakeside Chautauqua is a historic community on Lake Erie that offers cultural, intellectual, spiritual and physical learning opportunities throughout the summer. As an intern in the summer of 2022, I was in charge of preparing an Events slide deck that was presented within the various Hotels in the community and the evening entertainment in Hoover Auditorium.
GOOGLE BRANDING PROJECT
This semester-long project focuses on the research on Google's extensive branding while also creating our own "Big Idea" for Google. This presentation includes extensive research and analysis, cohesive design elements, and our original content strategy featuring mock social media posts, ephemera, a short video ad, and more.
DREAM ACADEMY MURAL PROPOSAL
Dream Academy is a local bilingual school in Marion, IN that invited IWU's Human-Centered Design class to create a mural for their play space. I, along with two others, created a mural proposal through hand sketches and adobe programs that best reflected the diversity and the community represented in the space. Thorough research and empathy-driven problem solving went into this design thinking process which allowed us to create a mural proposal we were proud of. This was proposed in Spring 2021.
NORTHWESTERN MUTUAL SERVICE MARKETING
Over the course of a semester, my group conducted a research and service marketing project for Northwestern Mutual, a financial company. This slide desk consists of a step-by-step process of the NWM Service Marketing Framework as well as our research process.
STATE FARM BUSINESS PROPOSAL
During the Summer of 2021, I was given the opportunity of interning at a State Farm agency located in Carmel, IN. As a marketing intern, my role was to plan events, generate leads, as well as create a mock business proposal alongside multiple other interns in the area. Our presentation highlights prime business principles such as industry trends, marketing strategies, among others.
PHIADON CHAPTER BOOK: MORAG MYERSCOUGH
In Fall 2020, I collaborated with another student to design a chapter based on the designer Morag Myserchough. Through Adobe Illustrator, Photoshop, and InDesign, we created a seamless chapter and poster that effectively translated Myerscough's brand identity while not overpowering her own bold work.